I’ve been asking myself a lot of questions lately. Some of the questions have centered around the 3:9 Principle…
 What makes an idea stand out?
 Why are some ideas more memorable than others?
 What is valuable about an idea?
Now there are certainly a litany of answers to these questions. Some could say the key lies in how profound the idea is…the “wow” factor. Some may say that it is about the applicability of the idea…the “makes sense” factor. Some probably say that the universality of the idea is most important…the “global” factor. I think these are all correct.  In many ways the very concept of the 3:9 Principle validates these statements concerning ideas; what makes an idea stick with one person versus another is highly dependent on their natural bent - “wow” factors point to Heart-centric people, “makes sense” factor points to Hand-centric people and the “global” factors point to Head-centric people. Ultimately any idea is going to appeal people based on their perspective.
I think the power of the 3:9 Principle is that it can appeal to people regardless of their perspective…or better yet, because of their perspective. Heart-centrics find the 3:9 Principle as profound and impactful. Hand-centrics find it simple and tangible. Head-centrics find it academic and structured. This universality of appeal makes the 3:9 Principle extremely transferable - it is easily grasped and internalized by the vast majority of people.
What about you? As you learn about the 3:9 Principle and begin to explore your own mapping, what factor appeals to you the most? We would love to hear your thoughts on the matter…